Virtual
ITSMA Account-Based Marketing Fundamentals
Master the essentials. Build a strong foundation.
Are you and your team expanding your capabilities fast enough to drive market-beating growth in a landscape defined by rapid change and fierce competition?
Our ABM Fundamentals training provides a solid foundation in customer-centric ABM strategy, helping you elevate your approach to growth. This flexible e-learning course gives you the opportunity to learn through expert-led workshops, keynote discussions, and real-world case studies. It provides the methodology and skills needed to develop and implement ABM strategies and gain market-recognized accreditation.
Learning objectives
- Understand ABM methodology and its distinction from traditional B2B strategies
- Grasp enterprise buying dynamics and learn how to win and grow strategic accounts
- Foster collaboration across marketing, sales, and account teams
- Confidently select the right accounts for an ABM program
- Identify key drivers and priorities within target accounts
- Master stakeholder profiling and develop actionable buyer personas
- Craft compelling, customized value propositions
- Design and execute integrated sales and marketing campaigns
Learning journey
- 8 eLearning modules
- 360° pre- and post-assessment
- Group reflections with ABM experts
- Credentialing exam and expert-facilitated workshop
Total time investment: 11 hours