Virtual
ITSMA Account-Based Marketing Certification
Go beyond the basics. Become an industry-recognized ABM leader.
Succeeding with account-based marketing (ABM) requires a distinctive mix of marketing expertise, leadership capability, and strong customer relationships. As the pioneers of ABM, we understand the core elements needed to drive B2B growth.
The industry’s most respected ABM Certification course gives experienced marketers the opportunity to learn from leading ABM practitioners, explore real-world case studies, and participate in group work. It provides the methodology and skills required to collaborate effectively with account teams and build and execute high-performing ABM strategies.
Learning objectives
- Understand the three core ABM approaches: One-to-One, One-to-Few, and One-to-Many
- Identify and prioritize accounts for ABM development
- Develop deeper insights into accounts and key stakeholders
- Design targeted, differentiated value propositions
- Craft compelling messaging and integrated sales–marketing campaigns
- Strengthen client loyalty and intimacy
- Build and sustain long-term executive relationships
- Measure impact across reputation, relationships, and revenue
- Apply an actionable ABM framework immediately
Learning journey
- On-demand engaging modules with knowledge checks
- Interactive workshop sessions (Virtual)
- Real World ABM Case Studies
- Group / one-to-one mentoring
- Final real-world plan submission & credentialing
Who is it for?
Our industry-leading ABM Certification is exclusively designed for experienced marketing protessionals who want to elevate their ABM to drive growth and innovation with priority accounts.
Total time investment: Up to 42 hours