ITSMA: The gold standard in ABM certification
Your next career leap. Build in‑demand ABM skills, earn a globally recognised credential, and confidently lead programmes that drive measurable growth for your organisation.
Pioneering account-based marketing excellence
We didn’t just adopt ABM – we invented it. In 2003, ITSMA formalized and promoted ABM, setting the stage for its global influence. For over 20 years, we’ve shaped the discipline, driving results for the world’s leading organizations through a legacy of innovation, proprietary research, and global leadership. Today, as part of Accenture Song, we continue to empower B2B marketers worldwide.
Proven results
We are trusted by some of the world’s leading financial services, technology, and healthcare organizations. We don’t just teach ABM – we help you deliver real, market-beating growth.
Elite community and recognition
Join a global alumni network, participate in exclusive events, and earn industry recognition through our Marketing Excellence Awards.
Your learning journey
A structured, data-driven approach underpins every learning program, ensuring measurable improvement in capability and business performance
From fundamentals to mastery, our learning pathways are tailored to your goals, with ongoing mentorship and alumni benefits. Our unique blended learning maximizes engagement, reinforces skill development, ensures immediate application, and validates long-term impact.
- Live and on-demand: Flexible eLearning, with live sessions and mentoring.
- Ongoing support: Continuous access to expert mentors, digital toolkits, and alumni resources.
- Pre- and post-assessments: Tailored training, with learning outcomes measured against initial competency levels.
- Recognition: Earn the most respected ABM credentials and join our exclusive alumni community.
Our flagship ABM courses
Our industry-leading ABM courses empower teams to deliver customer-centric growth.
Virtual
ABM Fundamentals
Whether you’re new to ABM or want to kick-start a dormant program, our ABM Fundamentals equips you with the skills to elevate your strategies and build deeper, meaningful relationships with your most valuable customers.
Virtual
ABM Certification
Our ABM Certification gives you everything you need to master the practices of ABM, equipping you with the methodology and skills needed to drive impact across your strategic accounts.
Leading ABM expertise, proven by results
Combining proprietary data, global benchmarks, and innovative technology, our programs deliver the most advanced account-based marketing expertise.
Ready to lead in ABM?
Join the world’s most recognized ABM training programs to transform your team, accelerate your career, and drive market-beating B2B customer growth.